Sending postcards has become more and more popular in the last few years. Collectors and enthusiasts find each other through sites like swap-bot and Postcrossing. Despite this growing popularity, the variety of postcards available has remained the same. It is time to change the market and introduce a new brand: Cardcetera Cards. On the 29th of March, this young brand introduces a new series: The French Connection.
Astrid Habraken – van Esdonk, owner of webshop Cardcetera and enthusiastic Postcrosser, decided in 2012 to start publishing her own brand of cards. “In most of the stores I went to, I found the same brand, often offering the same style of pictures or illustrations. I wanted to offer my clients something new — original postcards, preferably with a nice design on the back as well,” Astrid explains. The first series of Cardcetera Cards were published at the beginning of 2012. Astrid worked on creating the new designs together with two upcoming photographers. “My sister-in-law Els Els is a photographer and I shared my ideas with her. Soon after that, I found a second photographer, Erica. In the end, we published 42 different cards last year that were all received with enthusiasm by our customers.”
After her successful experience developing the first cards, Astrid started thinking about a new set of cards: The French Connection. But why choose France? “My love for postcards originates in Paris. In a boulangerie there I bought my first ´nice´ postcards. I still love the French style, so I decided to create a series I would want to buy myself and I managed to do just that!” There are 8 postcard in the series, with a full colour front and back. On the front, there is always a typical French picture, from baguettes and wine, to a street clock in Paris. On the back is a drawing of the Eiffel tower.
In the past few months, the cards have been sent to a selection of people – customers, postcrossers and bloggers – and the cards have been received with praise. Astrid is pleased with the initial response, “That makes me really happy of course! It is always exciting to hear if something you create will be liked. The fact that two other web shops, Paris Paradis and Postzegelerop, have already bought the cards for their stores, shows they believe in this set as well.”
There is no time to sit back and relax as Astrid is already scheduling the next series to be published in April. “And then we will create a typical Dutch series – but in an original way of course!”
From March 29th until April 14th, 2013 the postcards from the The French Connection series will be available from the Cardcetera webshop for a special introductory price: 79 cents, instead of 90 cents.